Artem Petrov
Artem Petrov General Manager

10 Best eCommerce Web Design Trends in 2016

There is your own successful way for each eCommerce website as well as own style and you may not need to follow some trends to succeed. However, the knowledge that guides your competitors and what your customers expect to see may be very useful. So here are gathered and rated in descending order of increasing top 10 eCommerce web design trends in 2016.

10) Large Backgrounds

Large pictures and video backgrounds already became a trend of modern eCommerce websites design in 2015, but still a few stores followed it. That really helps brands in their storytelling and also makes easier to attract attention to some special product or service.

10 Best eCommerce Web Design Trends in 2016

Really the best practice is to personalize backgrounds for every unique customer according to his preferences.

9) Images Sell, Not Text

Nowadays most people are overwhelmed with information from various sources, and it’s well known fact that now customers began to pay more attention to pictures as they have no time to read a lot. So the first reaction of the customer and his emotions during browsing your website are often a major factor for making a purchase. This is especially important for the fashion industry and gift shops!

You may see definitely right using of pictures and emotions creating in Zazzle store.

8) Long Scroll

It is already a trend for quite a long time and almost everyone is accustomed to long scrolls thanks to mobile devices. Clicking in a mobile device can be an issue, but the scrolling is so habitually that you understand it on a hunch.

10 Best eCommerce Web Design Trends in 2016

The technique works especially well for sites that use storytelling and want to lead users through the story for more interaction. And that doesn’t prevent you from creating a multi-page site by breaking the scroll into clear sections.

7) Dynamic Product Search

In 2016 more and more sites begin to use dynamic views that rely on JavaScript and Ajax to change product search result page on the fly. This technique helps your customers to browse your website quickly and without a distraction of loading every search result page separately.

It is especially effective for vendors with large amount of inventory.

Go towards JadoPado store to feel it with your gut.

6) Motion animation

It is one of the newest and the coolest trend in eCommerce website design industry. Beautiful and nonstandard way of product demonstration using motion animation grants your customers bulk of wonderful emotions and unforgettable shopping experience. This is very important for such industries where most of purchases are emotional (e.g. Fashion, gift shops, jewelry, etc.).
10 Best eCommerce Web Design Trends in 2016


5) Common UI Design Patterns

Having a standard interface is not bad, and even good. Not to differ from the mass – that’s bad.

Nowadays when people are facing dozens or even hundreds of interfaces daily and even on multiple devices, it becomes clear that it is not necessary to overwhelm new users with new interface each time and to make them to puzzle it out.

That is why most of designers tried to settle up some common interface design patterns which helps them to create such websites in order it would be clear for the most of users at a glimpse. It helps them to improve shopping experience and make the navigation much easier.

4) Card-like layouts

Card-like layout is one of the most popular pattern among all eCommerce design patterns. Cards are a way of organizing different topics or products in a way that is pleased to eyes and easy to use.

And one of the best benefit of the card-like layout – it’s easy to make it responsive.

10 Best eCommerce Web Design Trends in 2016

The division of the content to the cards simplifies navigation and improves the user experience. Also card design allows you to distinguish some topics over the others. This is the reason why this design is so popular in various eCommerce websites. Such layout design can be used to make a user to pay more attention to a new collection or make a banner card with the sale announcement, which could be integrated into the list of products or categories.

3) Material design

Material – it is the visual language and the whole design philosophy baby which was born from the Google bosom last year. Though this design style only now become a bit structured and really clear as for users as for designers. A promotion punch from its creators already made this design style a game-changer.

10 Best eCommerce Web Design Trends in 2016

Though it may seem that Material very minimalistic design style, but it’s using shadow effects and the concepts of movement and depth what  gives to designers ability to create really wonderful, beautiful interfaces which are clear for end users.

2) Flat design

While new design star – Material design conquers new heights of popularity and already become a standard for almost all mobile applications and for a lot of websites. Flat design is still very popular and becomes more a more refined to meet the requirements of modern users.

10 Best eCommerce Web Design Trends in 2016

The same as Material design – Flat design is a minimalistic design approach that emphasizes usability, which is the main aim of any designer today.

1) Responsive design

Nowadays that is really must have feature for any online store! It is important that the design of your website would be not only mobile friendly, but also should be displayed nice on any device at all. That’s because there’s an increasing trend towards browsing and shopping on high-res devices like TVs.

10 Best eCommerce Web Design Trends in 2016

Today because of the spread of different mobile devices modern customers may start browsing your website at the lunch break and finish it on their way home. So it’s truly important to create multi device support of your eCommerce website design.



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Artem Petrov
Artem Petrov General Manager.

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