How People Really Interact with Websites [Infographic]
Studies show is takes website visitors some 50 milliseconds to desice wether they like or dislike a website. 75% percent of online users admit they make decisions on the credibility of a business basing on its website.
With over a billion websites and over two billion active internet users out there, it can be astonishingly difficult to design an attention-grabbing website that can really keep your visitors long enough. Creating a great website that boosts business and looks well includes a number of challenges, including research, working with designers, developmers and many more.
For all of you out there that are iether going to do a website redesign, or are already in the process, here are some useful tips to take into consideration.
Check the infographic below for insight (Originally brought to you by Crucial).
89% of customers do an online search before making any purchase decisions, while 6 out of 10 go to the brand or product website before doing so. Three quarters of users admitted they make decisions on the quality of the goods and company’s credibility based on the design of their website. And yes, that decision is taken within 17 to 50 milliseconds. For your information: the average time of a human blink is 100 to 400 milliseconds.
It takes a human eye approximately 2.6 seconds to land on the website’s area that influences their first impression. Your website will have no second chance to have the first impression on your potential customer. When designing a website, you have to balance visual comlexity with prototypicality. According to Google Research Blog users love simple and familiar designs.
Designs that contradict wihat users typically expect of a website may hurt users’ first impression and damage their expectations.
Here’s a breakdown of how long users interact with websites and their elements:
- Logo – 6.48 sec.
- Search box – 6 sec.
- Main navigation menu – 6.44 sec.
- Written content – 5.59 sec.
- Main page – 5.94 sec.
- Social networking links 5.95 sec.
- Bottom of the website – 5.25 sec.
Recommended for you: How Much it Costs to Design a Mobile App?
There’s a myth that website UI/UX design should be build in a way to place the important elements above the fold to not make the users scroll. However, that’s a myth – users do scroll. In fact, over 75% pages on the web require users to scroll, and get it. At a normal media webpage, 66% of attention is dedicated to the elements above the fold. However, don’t get overwhelmed, less than quarter of users scroll to the very bottom of a webpage.
A few trends concerning mobility: 67% of users are more likely ot purchase from you if you have a resposive mobile-friendly website. About a half of them think the brand just doesn’t care if the website is not otimized for mobile. Meanwhile, some 60% of companies that designed a mobile website reported a sales increase.
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